Recruiter at Cornerstone International Group
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Head - Marketing - Financial Services (12-20 yrs)
This opportunity is with Ahmedabad based financial services firm.
The incumbent will lead marketing and communication initiatives and develop a fully integrated marketing strategy/plan that supports business objectives, drives revenue growth, and ensures enhanced brand visibility.
KRAs:
- Create an integrated storytelling strategy for the firm focused on the company's vision.
- Develop /articulate Brand positioning, guidelines and communication plan for the organization.
- Serve as a strategic thought partner to the CEO & leadership team and manage their corporate presence and image across all media platforms.
- Lead PR/ Advocacy initiatives targeted at influencing policy formulation. -
- Participate in industry forums
- Employee communication initiatives jointly, as required.
Candidate Profile:
- The incumbent should be a MBA (Marketing) with atleast 12 years of experience and demonstrated success within B2B & B2C marketing.
- Should have experience of building/establishing a brand from scratch.