Head of Marketing responsibilities include:
- Crafting strategies for all Marketing teams, including Digital, Advertising, Communications and Creative
- Preparing and managing monthly, quarterly and annual budgets for the Marketing department
- Setting, monitoring and reporting on team goals
Job brief :
- We are looking for a Head of Marketing who- ll lead all our marketing activities from social media and digital campaigns to advertising and creative projects.
- Head of Marketing responsibilities includes developing plans to help establish our brand, allocating resources to different projects and setting short-term and long-term department goals. If you- re a skilled Marketing strategist, able to inspire your team members, we- d like to meet you.
- Ultimately, you will run our Marketing department in ways that promote higher profitability and competitiveness.
Responsibilities :
- Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative
- Prepare and manage monthly, quarterly and annual budgets for the Marketing department
- Set, monitor and report on team goals
- Design branding, positioning and pricing strategies
- Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages, and promotional material)
- Analyze consumer behavior and determine customer personas
- Identify opportunities to reach new market segments and expand market share
- Craft quarterly and annual hiring plans
- Monitor competition (acquisitions, pricing changes, and new products and features)
- Coordinate sales and marketing efforts to boost brand awareness
- Participate in the quarterly and annual planning of company objectives
Requirements :
- Work experience as Head of Marketing or VP Marketing, preferably within our industry
- Experience running successful marketing campaigns
- Solid knowledge of web analytics and Google Adwords
- Leadership skills with the ability to set and prioritize goals
- Analytical mind
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