Head - Marketing - Emerging Markets - APAC/MEA - Tyre/Automobile/OEM

Marketing Head :

Product Management:

- Understand product/performance gaps and initiate new product development or product improvement.

- Prepare new product development proposals and get management approval.

- Ensure all New Product Development progress is on track and coordinate with various functions like PDC, PM, Sales Team.

- New Product Pricing, profitability

- New Product Introduction and communication with sales team and customers.

- Ensure product positioning segment wise across the broad categories we serve-Forestry, Agriculture, Construction (AFC)

- Product and SKU rationalization; to churn out non profitable products and maintain healthy pipeline of right fit products

Technical Services

- Prepare and update training decks

- Product training for sales team and distributor partners

- Coordinate and collate product complaints, warranty issues with technical team. Ensure resolution of product complaints.

- Communicate corrective actions with the sales team and customer.

- Lead product testing and validation.

- Build product testimonials

Marketing and Communication:

- Market research. Competitor analysis, pricing grids for important products/categories

- Responsible for effective marketing budget & deployment of the budget for APAC & MEA

- Tracking and improving effectiveness of market spends country level and activity level wrt budget.

- Vendor management for all marketing collaterals and materials.

- Sign off expenses with Finance. Give quarterly projection to management on YTD expenses and forecast.

- Design and execute various marketing and sales promotion schemes.

- Manage brand communication, brand building support activities including messaging

- Prepare all relevant collaterals & supporting marketing material to aid sales

- Effective management of relevant and regular shows for improving brand penetration.

- Implement system & process for better & enhanced product management eg., CRM

- Acts as an ambassador and representative to promote positive relationships and strong partnerships in each geographic location of the company

- Manage marketing team and ensure delivery of marketing KRAs

Please reach me at 9820234692