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20/02 Rashmi Parmar
Recruitment Consultant & Advisor at Green Bridge Consulting

Views:258 Applications:79 Rec. Actions:Recruiter Actions:6

Head - Marketing - EduTech - IIM/ISB/MDI/FMS (8-10 yrs)

Delhi NCR/Noida Job Code: 894527

We are currently retained by a leading edutech startup to hire for an experienced, strategic, and hands-on marketing leader who can help them position their platform and brand strategically in a highly competitive E-learning space and ultimately own their overall marketing strategy.

Responsibilities :

- Lead all marketing, brand building and customer insights strategies across the organisation with a view to building a strong market presence.

- Strategize, design and execute multi-channel brand marketing campaigns in alignment with the business objectives of Awareness, consideration and sale across ATL and BTL

- Strong understanding of how Performance and Brand building go hand in hand to help improve performance of each other.

- Be the go-to expert for driving performance marketing and growth strategies for driving business growth, customer acquisition and retention strategies

- Identifying replicable marketing strategies, tactics and channels that address business pain points

- Have innovative and creative strategies to drive brand marketing on new age digital channels via content marketing and brand integration, micro/nano influencers, brand advocates and more

- Prepare and manage monthly, quarterly, and annual budgets and media strategy for brand and performance marketing initiatives

- Monitor competition (acquisitions, pricing changes and new products and features)

- Ensure that the brand representation is consistent and updated across product, sales and marketing teams.

Skills Required :

- Masters with majors in Marketing from a Tier 1 College

- 8-10 years of experience with at least 3 years of leading a Marketing function in an internet based fast growing company

- Have built a brand from scratch to doing yearly business of 250Cr+

- Have the ability to lead and build a team

- Excellent leadership, communication, and decision-making skills

- Quantitative bent, strong analytical skills

Women-friendly workplace:

Maternity and Paternity Benefits

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