Manager Recruitment at Emprise HR
Views:655 Applications:413 Rec. Actions:Recruiter Actions:10
Head - Marketing - EduTech (9-12 yrs)
- We are looking for a Head of Marketing who will look after the marketing of products on Digital, Social, PR as well as any growth-based initiatives (both on-ground and online).
- Someone who has built, scaled, and run a marketing team at a high-growth B2C company, preferably in Ed-tech. Past experience catering to Parents (e.g. at education startups) is a strong plus point.
- The focus for the candidate is to generate business with best ROI through a combination of creative marketing hacks + ads, and building brand equity through organic / ongoing activities and as well familiar with data and decision making using a Business Intelligence layer.
Exp : 9-10+ years of experience in Marketing.
Location : Mumbai
Responsibilities:
- Define, lead, and execute holistic go-to-market plans to drive adoption and growth.
- Identify opportunities to reach new market segments and expand market share
- Synthesize and drive product strategy from interactions with schools and related stakeholders; build and manage an actionable product roadmap
- Launch solutions that demonstrate the advantages to maximise growth.
- Strong experience with digital marketing: Across channels including Google and Facebook. From choosing an audience, creating media plan, optimising campaigns to relevant KPI. (at least 4 years)
- Experience with social media account management:(across Facebook, Instagram and twitter)
- Data driven: Knowledge on Google analytics, SQL, Firebase, Fb analytics and experience with report creations.
- SEO -Site Content Optimization, Social bookmarking submission, Listing on local business directories, SMS Marketing, Email Marketing, Influencer Marketing (parent / mom influencers on Insta, YouTube, etc.), Events - Contests / Competitions / Co-branding with other orgs and PR / News Coverage, Other - e.g. Newspaper Pamphlet Insertion
- Team Management : Providing proper guidance and ensuring alignment between team members handling individual roles like Acquisition, Retention, Branding and Partnerships.
- Interest in content: Preferably but not necessarily EdTech content.
- Basic design skills(familiar with illustrator, photoshop, Adobe XD and Canva)
- KPI Planning and Execution: Making Marketing plans and ensuring appropriate execution to achieve decided targets.
- Company Growth: Working closely with the Management and interacting with investors ( if required ) to ensure growth for the company.
Desired Profile:
- Min 4- 5 years experience in EdTech industry
- Experience in closely partnering for successful product revenue and adoption programs.
- Ability to prioritize + multi-task across multiple workstreams
- Ability to hire talented / creative individuals onto the Marketing team and lead the team.
- Excellent communication skills - able to take complex information and succinctly and effectively communicate both in verbal and written formats.
- Self-starter and detail-oriented with the ability to meet deadlines
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.