Senior Consultant at Hr-Central
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Head - Marketing - EduTech (10-15 yrs)
Excellent opening for Head Marketing - Edutech company
Location - Mumbai
- If you have Exp working with a Digital Agency
- Have handed 10+ Team Members
- Have handled a good revenue
- Have exposure to Performance/PPC/Creative/Content Marketing
As part of the role, the ideal candidate will:
- Develop, implement and execute strategic marketing plans for lines of business identified in order to attract potential customers and retain existing ones.
- Develop strong and innovative digital marketing strategies, using SEO, PPC, and other techniques to drive traffic to company pages and generate interest in the firm's products and services.
- Building brand awareness, and increasing brand value by unique communication lines
- Be able to manage and allocate budgets. Be analytical and possess ability to leverage data and insights in the development of marketing plans execution (appropriate, effective use of common technologies)
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimise spend and performance based on the insights
- Brainstorm new and creative growth strategies. Develop a complete customer Engagement program for all the vertical
- Plan, execute, and measure experiments and conversion tests
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Creates engaging written, graphic, and video content while staying up-to-date on latest marketing technologies and social media.
- Instrument conversion points and optimise user funnels
- Collaborate with agencies and other vendor partners. Evaluate emerging technologies.