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Senior Consultant at HR-Central
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Head - Marketing - EduTech (10-15 yrs)
Excellent opening for Head Marketing - Edutech company
Location - Mumbai
- If you have Exp working with a Digital Agency
- Have handed 10+ Team Members
- Have handled a good revenue
- Have exposure to Performance/PPC/Creative/Content Marketing
As part of the role, the ideal candidate will:
- Develop, implement and execute strategic marketing plans for lines of business identified in order to attract potential customers and retain existing ones.
- Develop strong and innovative digital marketing strategies, using SEO, PPC, and other techniques to drive traffic to company pages and generate interest in the firm's products and services.
- Building brand awareness, and increasing brand value by unique communication lines
- Be able to manage and allocate budgets. Be analytical and possess ability to leverage data and insights in the development of marketing plans execution (appropriate, effective use of common technologies)
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimise spend and performance based on the insights
- Brainstorm new and creative growth strategies. Develop a complete customer Engagement program for all the vertical
- Plan, execute, and measure experiments and conversion tests
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Creates engaging written, graphic, and video content while staying up-to-date on latest marketing technologies and social media.
- Instrument conversion points and optimise user funnels
- Collaborate with agencies and other vendor partners. Evaluate emerging technologies.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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