Head - Marketing - Education

Head Marketing - Pan India ( Bangalore & Pune)

Key Responsibilities :

- Drive digital marketing & student / partner acquisition.

- Design and execute activation and engagement campaigns across the user funnel via multiple channels including online advertising, product launches, campaigns both online & offline, ATL & BTL initiatives, email marketing, webinars and more

- Inbound and outbound campaign development: Execute email campaigns (customer acquisition, drip and nurture), SEM/SEO/SMM, and content marketing

- Extensively involved in running and handling end to end Digital Marketing including Online, Mobile and Social Media Marketing.

- Actively drive the school/ college's website strategy, website design & dvpt, website maintenance including value adds like, database mgmt & community building.

- To design, develop & execute multiple initiatives using the website as a strategic branding platform.

- Become an advocate of the B2C business in social media spaces, engaging in dialogue and answering questions where appropriate.

- Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns in an effort to maximize results

- Regularly feedback insights gained from social media monitoring into product and other teams to help them evolve their strategies in a timely fashion

- Monitor marketing techniques and strategies used by other startups & ecommerce brands; poach best-practices and creative tactics - specifically in the education domain.

- Manage Blogger outreach program and build an active brand ambassador network to spread the word about the Company.

- Ability to build huge people network/ increase the traffic or fans on social media profile pages.

- Implement SEO and SEM strategies to drive incoming traffic & leads

- Optimize results for campaigns by working with creative team on A/B testing content

- Create Strategic alliances and other marketing strategies, create and execute marketing plan.

Technical Competencies:

- Should be an expert in handling online promotion activities using social networking sites Facebook etc.

- Should be an expert in AdWords, Facebook AdManager and other social and search engine ads platform

- Should have good experience and understanding of CPM, CPC, CPA, CPL etc.

- Should have a good overall understanding of brand management, marketing communications and brand promotional activities.

- Should be able to head a team comprising of Digital marketeers, content developers, graphic designers, Branding and operations team.

- Experience in Education Industry will be preferred. However it is mandatory to have had in-depth experience of online and offline brand building & customer acquisition.

Behavioral Competencies:

- Strong leadership skills

- Strong interpersonal skills to work with diverse teams

- Excellent Communication skills

Website:

Website: https://strate.in/

Website: https://hetic.in/

Website: https://mba-esg.in/