Upgrade to Pro Member
Consultant at Grassik Search Pvt Ltd
Views:1409 Applications:556 Rec. Actions:Recruiter Actions:530
Head - Marketing - Education (6-12 yrs)
Job Description :
Acquire new customers to drive revenue and growth :
- Building channels (SEM, SEO, social media, display, affiliate, retargeting) to acquire new users and customers on both web and app experiences
- Plan and execute on monthly and quarterly plans to scale the user base and manage marketing spend (Working with category and digital product teams)
- Metrics: Monthly users & app installs, conversion rate (Revenue, New customers)
Increase repeat customers to drive revenue and growth :
- Building effective channels to reach existing customers to drive repeat business at a low cost (email, notifications, retargeting)
- Building a CRM platform and the intelligence required to create personalized and custom flows to engage with old customers to drive repeats
Metrics : Repeat revenue & repeat customers
Drive marketing efficiency by :
- Optimizing channels and campaigns for cost and performance managing both the cost of traffic and cost of acquisition
- Landing page and funnel optimization (working with revenue and digital product teams) to improve and improve conversion rates
- Metrics: Cost on sales, cost of customer acquisition, cost of traffic
Develop effective marketing communication by :
- Understanding product portfolio and offerings working with category team
- Ideate & conceptualize new marketing and communication ideas resulting in marketing effectiveness
- Creating compulsive digital communication which is clutter-breaking keeping in mind the brand identity. Being the custodian of the brand on the digital medium.
Required Skills :
- Seasoned digital marketing professional with hands-on experience of growing and running digital channels - SEO, SEM, social media marketing, email marketing, retargeting, affiliate marketing, video adverts (experience required in at least 3 or 4 of these channels)
- MBA with digital marketing experience. Overall 6 plus years of experience. Digital background on is a plus
- Expertise in advanced analytics implementation, reporting insights on a platform such as Google Analytics
- Expertise in building & developing teams
- Ability to understand & appreciate the operational challenges of the business
- Willingness to work under demanding and work environment
- Ability to work with a cross-functional team across sales, product development, engineering operations.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
2-Step Verification - Action Required
We've updated our security procedures!
Your privacy and security are important to us. We've recently updated our security measures to make iimjobs.com safer and more secure for you. This change requires you to reset your password.
Please reset your password using the link sent to your email. If you did not receive any email, please check your spam folder..
