Head - Marketing - Eduaction

Our client has been operating in India since 1948

- The company is UK's international organization for cultural relations and educational opportunities

- They work with over 100 countries across the world in the fields of arts and culture, English language, education and civil society.

- The company in West India comprises the priority states of Maharashtra, Gujarat and Madhya Pradesh

Key Relationships:

Internal

Corporate and Regional Marketing teams; India Marketing team and other key stakeholders from business and Areas. Market Research and Evaluation Managers; Customer Services Manager

External

- Marketing & Communication Agencies - Creative, Media, PR, and Digital Senior marketing and communications staff representing key stakeholders in government; prominent business partners and other selected international partners

- Previous track record of developing marketing and communications plans with a focus on integration

- Experience of delivering B2B and B2G marketing initiatives

- Proven understanding of market and customer insights; and their application in planning; demonstrable evidence of championing the customer

- Proven track record in building brands and understanding of the Indian consumer market.

- Proven success with driving marketing initiatives that generate business

- Experience as a marketing specialist

Project management (including stakeholder relations) experience

- Strong awareness of developments within the relevant sector

- Experience of operating within a geographically dispersed matrix structure, including the ability to coordinate resources not under role holder's direct control

- Experience of financial planning in project delivery/design

- Applies customer/market intelligence in formulating marketing plans

- Takes responsibility for shaping a response to the needs of key segment groups to achieve business benefits

- Commissions, scopes, and coordinates appropriate customer and market research

- Shapes and leads on Marketing and planning through applying:

- Knowledge of the external environment (political, sociological, economic, environmental, technological and legal aspects)

- Interpreting market information

- Having a comprehensive understanding of the nature, profile, and demands of customers

- Leverages and exploits available resources to better meet customer needs and expectations