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21/10 Arnab Mayra
Deputy Manager - Operations at Trustklub Consulting Pvt Ltd

Views:609 Applications:228 Rec. Actions:Recruiter Actions:2

Head - Marketing - EdTech Startup - IIM/XLRI/ISB/SP Jain/NMIMS/MICA/MDI (5-7 yrs)

Mumbai Job Code: 858304

- The Marketing Head will be responsible for building the consumer brand for company and leading customer acquisition and retention strategy. 


- The role will include new product and category development basis consumer insights and competition benchmarking, to identify the addressable gaps in the market. She/he will work with the curriculum / academics and tech team to develop the product features accordingly. 


- The role will lead the marketing and communication initiatives of the brand, and work on customer acquisition using the insights from customer understanding and data analysis. She/he will be responsible for the overall Marketing P&L, including creating and executing marketing plans, marketing budgets, communication briefing and execution, consumer research and understanding, etc.

Marketing P&L Management:

- Drive revenue and contribution margin for each product category

- Forecast product demands and trends based on lead and customer data

- Track and manage marketing budgets, lead funnel and ROI metrics (CPL, CAC)

- Revenue forecast and planning from different channels, and constant tracking and optimizing for gaps

- Competition benchmarking on product positioning, pricing and marketing strategy, and feeding it into product development to create and maintain differentiation and growth

Product Management:-

- Responsible for product design, packaging, pricing, and communication.

- Responsible for customer & marketing analytics, consumer research and competition benchmarking to work with consumers, Academic team, Product Tech team to identify new ways of expanding product categories

Marketing:-

- Create and manage quarterly and annual marketing plans, working closely with cross-functional teams to define strategy and campaign planning

- Drive customer metrics like retention, referrals, LTV / CAC, NPS by working with product and sales teams to address opportunities and gaps

- Work with agencies and internal teams to drive marketing campaigns

Brand Management:

- Craft strategies for all Marketing teams, including Digital, Advertising, Public Relations,

- Communications, Media Buying, Project Management and Community Management

- Supervise marketing campaigns for corporate promotion, launching of new product lines etc.

- Responsible for producing valuable content for the company's online presence, editorial

- Design and organizing the company's publications

- Work with agencies and internal teams to drive communication campaigns to meet marketing objectives

Qualifications & Experience:

- MBA from top B school (IIMs, XLRI, ISB, SP Jain, NMIMS, MICA, MDI) with 5-7 year work experience

- Worked in senior Marketing roles managing customer acquisition and P&L in digital first brands (preferable), with strong experience in ROI driven marketing and customer lifecycle management

- Preferred industries / categories: E-commerce, Ed-tech, FMCG, Retail

Knowledge & Skills:

- Ability to think consumer-first and strength in developing consumer insights

- Up to speed with current marketing techniques and best practices

- Exquisite communication and interpersonal skills

- Excellent leadership and organizing skills

- Strong analytical and data driven approach to problem solving

- Good project management and organization skills

- Ownership and passion to build a brand from scratch, implying working in unstructured and fast paced environment

- Proactive and self-driven, with ability to work on tight timelines and under resource constraints

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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