Head - Marketing - EdTech Startup - IIM/XLRI/ISB/SP Jain/NMIMS/MICA/MDI

- The Marketing Head will be responsible for building the consumer brand for company and leading customer acquisition and retention strategy. 

- The role will include new product and category development basis consumer insights and competition benchmarking, to identify the addressable gaps in the market. She/he will work with the curriculum / academics and tech team to develop the product features accordingly. 

- The role will lead the marketing and communication initiatives of the brand, and work on customer acquisition using the insights from customer understanding and data analysis. She/he will be responsible for the overall Marketing P&L, including creating and executing marketing plans, marketing budgets, communication briefing and execution, consumer research and understanding, etc.

Marketing P&L Management:

- Drive revenue and contribution margin for each product category

- Forecast product demands and trends based on lead and customer data

- Track and manage marketing budgets, lead funnel and ROI metrics (CPL, CAC)

- Revenue forecast and planning from different channels, and constant tracking and optimizing for gaps

- Competition benchmarking on product positioning, pricing and marketing strategy, and feeding it into product development to create and maintain differentiation and growth

Product Management:-

- Responsible for product design, packaging, pricing, and communication.

- Responsible for customer & marketing analytics, consumer research and competition benchmarking to work with consumers, Academic team, Product Tech team to identify new ways of expanding product categories

Marketing:-

- Create and manage quarterly and annual marketing plans, working closely with cross-functional teams to define strategy and campaign planning

- Drive customer metrics like retention, referrals, LTV / CAC, NPS by working with product and sales teams to address opportunities and gaps

- Work with agencies and internal teams to drive marketing campaigns

Brand Management:

- Craft strategies for all Marketing teams, including Digital, Advertising, Public Relations,

- Communications, Media Buying, Project Management and Community Management

- Supervise marketing campaigns for corporate promotion, launching of new product lines etc.

- Responsible for producing valuable content for the company's online presence, editorial

- Design and organizing the company's publications

- Work with agencies and internal teams to drive communication campaigns to meet marketing objectives

Qualifications & Experience:

- MBA from top B school (IIMs, XLRI, ISB, SP Jain, NMIMS, MICA, MDI) with 5-7 year work experience

- Worked in senior Marketing roles managing customer acquisition and P&L in digital first brands (preferable), with strong experience in ROI driven marketing and customer lifecycle management

- Preferred industries / categories: E-commerce, Ed-tech, FMCG, Retail

Knowledge & Skills:

- Ability to think consumer-first and strength in developing consumer insights

- Up to speed with current marketing techniques and best practices

- Exquisite communication and interpersonal skills

- Excellent leadership and organizing skills

- Strong analytical and data driven approach to problem solving

- Good project management and organization skills

- Ownership and passion to build a brand from scratch, implying working in unstructured and fast paced environment

- Proactive and self-driven, with ability to work on tight timelines and under resource constraints