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09/08 Sudeep V
Talent Advisory Partner at Catalyst Solutions

Views:2535 Applications:942 Rec. Actions:Recruiter Actions:174

Head - Marketing - EdTech (8-15 yrs)

Bangalore Job Code: 961422

Responsibilities but not limited to -

- Managing Marketing and Sales team across the US and India.

- Creating, managing, and optimizing multi-channel acquisition campaigns that raise awareness of the company, drive traffic of qualified international students to our website, demonstrate our products leadership in the market, and optimize sales conversion

- Managing company's partnership strategy, which encompasses universities, education industry partners and potentially employers looking to recruit international students

- Setting, analyzing, and monitoring channel goals, and adjusting strategy accordingly

- Identifying opportunities to reach new market segments and expand market share

- Designing branding, positioning and pricing strategies

- Developing and managing agency relationships (media, PR, design)

- Collaborating with other company functions to strengthen company reputation, coordinate promotions, and increase reach

- Ensuring brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)

- Rolling up your sleeves to personally create, design, or run initiatives critical to the company

Qualification: -

- Bachelor's degree in Marketing or quantitative field, advanced degree preferred

- Work experience as Head of Marketing or VP Marketing, preferably in FinTech or EdTech

- Experience leading and mentoring a team of marketing experts (both B2B and B2C)

- Superior written and verbal communication skills, exceptional presentation and negotiation skills

- Excellent project management and organizational skills, including the proven ability to handle multiple complex projects simultaneously with multiple audiences

- Prior experience in the US or Canada (professionally or as a college student) preferred

- Fluency in CRM software and data analytics

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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