Head - Marketing - EdTech

Responsibilities but not limited to -

- Managing Marketing and Sales team across the US and India.

- Creating, managing, and optimizing multi-channel acquisition campaigns that raise awareness of the company, drive traffic of qualified international students to our website, demonstrate our products leadership in the market, and optimize sales conversion

- Managing company's partnership strategy, which encompasses universities, education industry partners and potentially employers looking to recruit international students

- Setting, analyzing, and monitoring channel goals, and adjusting strategy accordingly

- Identifying opportunities to reach new market segments and expand market share

- Designing branding, positioning and pricing strategies

- Developing and managing agency relationships (media, PR, design)

- Collaborating with other company functions to strengthen company reputation, coordinate promotions, and increase reach

- Ensuring brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)

- Rolling up your sleeves to personally create, design, or run initiatives critical to the company

Qualification: -

- Bachelor's degree in Marketing or quantitative field, advanced degree preferred

- Work experience as Head of Marketing or VP Marketing, preferably in FinTech or EdTech

- Experience leading and mentoring a team of marketing experts (both B2B and B2C)

- Superior written and verbal communication skills, exceptional presentation and negotiation skills

- Excellent project management and organizational skills, including the proven ability to handle multiple complex projects simultaneously with multiple audiences

- Prior experience in the US or Canada (professionally or as a college student) preferred

- Fluency in CRM software and data analytics