Acquire new customers to drive revenue and growth : - Building channels (SEM, SEO, social media, display, affiliate, retargeting) to acquire new users and customers on both web and app experiences - Plan and execute on monthly and quarterly plans to scale the user base and manage marketing spend (Working with category and digital product teams) - Metrics: Monthly users &amp; app installs, conversion rate (Revenue, New customers) Increase repeat customers to drive revenue and growth : - Building effective channels to reach existing customers to drive repeat business at a low cost (email, notifications, retargeting) - Building a CRM platform and the intelligence required to create personalized and custom flows to engage with old customers to drive repeats Metrics : Repeat revenue &amp; repeat customers Drive marketing efficiency by : - Optimizing channels and campaigns for cost and performance managing both the cost of traffic and cost of acquisition - Landing page and funnel optimization (working with revenue and digital product teams) to improve and improve conversion rates - Metrics: Cost on sales, cost of customer acquisition, cost of traffic Develop effective marketing communication by : - Understanding product portfolio and offerings working with category team - Ideate &amp; conceptualize new marketing and communication ideas resulting in marketing effectiveness - Creating compulsive digital communication which is clutter-breaking keeping in mind the brand identity. Being the custodian of the brand on the digital medium. Required Skills : - Seasoned digital marketing professional with hands-on experience of growing and running digital channels - SEO, SEM, social media marketing, email marketing, retargeting, affiliate marketing, video adverts (experience required in at least 3 or 4 of these channels) - MBA with digital marketing experience. Overall 6 plus years of experience. Digital background on is a plus - Expertise in advanced analytics implementation, reporting insights on a platform such as Google Analytics - Expertise in building &amp; developing teams - Ability to understand &amp; appreciate the operational challenges of the business - Willingness to work under demanding and work environment - Ability to work with a cross-functional team across sales, product development, engineering operations.

Noida

Head - Marketing - EdTech   

Head - Marketing - EdTech    ,Job Description for Head - Marketing - EdTech    in Talentiser in  Noida for (6-14) years of experience. Apply Now!

Job Description for Head - Marketing - EdTech    in Talentiser in  Noida for (6-14) years of experience. Apply Now!