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01/08 Sushmita Bisht
Consultant at Kelly Services India

Views:4297 Applications:283 Rec. Actions:Recruiter Actions:37

Head - Marketing - EdTech (10-15 yrs)

Mumbai Job Code: 727324

Job Profile :

Job Responsibilities include, but not limited to:

Classic brand management - identifying target audience, narrowing down on brand proposition, and executing it across paid, owned and earned media to create powerful word-of-mouth.

Digital Native: Build a deeply engaged, passionate digital community for a cutting-edge ed tech product with a cult-like consumer following

Skill Set :

- Prior experience in leading marketing, branding and community building for a start-up is a must

- Deep experience in growth hacking and social media leadership is a must

Aggressive: Take no prisoners approach. The founder is extremely driven and aggressive, and the Head of Marketing should have the same all-consuming drive.

Systems Thinking: Create strong processes and systems to build a rocket-ship. Early-stage start-up hence requires incredible detail orientation and process thinking. Do-er versus a talker.

Multi-Dimensional, "Growth Hacker" Skill Set with a strong sense of ownership and radical accountability for work. The product is incredibly high quality with 20%+ conversion.

Extremely creative/hacker mindset : Digital Native, should penetrate top Whatsapp groups, Facebook Moms groups, hundreds of offline groups, anything it takes to bring a life-changing ed-tech product to millions of customers.

Have a global aesthetic - the product will expand globally in 3 months time and aesthetic should transcend cultural boundaries to deliver a true global experience.

- Excellent communication and networking skills.

Organization overview:

An incredibly rare opportunity for a growth-obsessed, digital-native marketing leader to join a well-funded early stage Education Technology start-up backed by bulge-bracket VCs and an award winning management team. The role is ideal for someone looking to accelerate their career progression well ahead of the normal curve by seeing a high-growth global business being built from scratch and gain tremendous equity upside in the process.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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