Manager TA at Park Business Consultant
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Head - Marketing - eCommerce Startup (8-10 yrs)
Key Accountabilities :
- Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative.
- Prepare and manage monthly, quarterly and annual budgets for the Marketing department
- Set, monitor and report on team goals
- Design branding, positioning and pricing strategies
- Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)
- Analyze consumer behavior and determine customer personas
- Identify opportunities to reach new market segments and expand market share
- Craft quarterly and annual hiring plans
- Monitor competition (acquisitions, pricing changes and new products and features)
- Coordinate sales and marketing efforts to boost brand awareness
- Participate in the quarterly and annual planning of company objectives
Key Skills :
- Work experience as Head of Marketing or VP Marketing, preferably within our industry (D to C Industry)
- Experience running successful marketing campaigns
- Solid knowledge of web analytics and Google Adwords, Brand creation
- Leadership skills with the ability to set and prioritize goals
- Analytical mind
- Exquisite communication and interpersonal skills
- Up-to speed with current and online marketing techniques and best practices
Salary offered : 14 - 19 LPA
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