Head - Marketing - eCommerce/Publishing Firm

Marketing Head

1. Function : Leadership in Marketing - eCommerce /Publishing

2. Role Summary : Spearheading the Company level marketing initiatives for eCommerce and Publishing service lines.

3. Job Location : Mumbai.

4. Qualification : Graduate (in any stream). Masters Degree in Marketing (preferred)

5. Personal attribute : Self-motivated & highly driven to meet goals & deadlines

6. Experience : 15 + years in international / national B2B marketing, preferably with e-Commerce / ePublishing service providers / Companies

7. Compensation : Market competitive aligned to qualifications & experience.

8. Key Responsibilities :

- Provide leadership for digital marketing strategy & execution to achieve the business goals

- Strategic positioning of service offerings in global markets

- Work closely with Sales and Account Managers to identify growth opportunities

- Devise go-to-market plans and run global marketing campaigns

- Guide the creative design team for producing impactful proposals

- Creating and publishing all marketing materials in line with the marketing plans

- Constantly monitor effectiveness of marketing campaigns to ensure result-centric outcomes.

- Provide leadership to the marketing resources consisting of Inside Sales Team, Social media analysts, Creative designers, Content writers etc.

- Achieve the lead generation targets in sync with the business growth budgets

- Maintain corporate website, undertake branding initiatives and manage internal & external communications