Head - Marketing - eCommerce

- Defining and communicating our brand externally and internally.

- S/he will develop and execute our brand strategy. S/he will work to create a cohesive brand image across teams, which will drive our engagement and outreach strategy.

- The successful candidate will have a proven track record of developing a brand, leveraging strong industry relationships.

- Improve our visibility in the media, maintain our brand image, and build and maintain trust amongst the industry, as well as work cross-functionally on creative content.

- Develop a comprehensive strategy to drive brand awareness that reflects a strong understanding of our brand, customer and business needs.

- Drive brand messaging and content ideas on site and social. Partner with the creative and content team to define brand guidelines across all customer touch points

- Identify partnership opportunities and work across departments to create, manage and measure external partnerships. Leverage marketing agencies and internal teams to develop concepts that are brand-right while engaging to the customer.

- Provide direction and management agencies in the strategic development of communications and editorial, digital and celebrity press and social coverage.

- Lead idea generation for events and opportunities. Leverage existing relationships to drive those opportunities.

- Develop mechanisms for reporting performance back to the business.