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Senior Consultant at Marketscope
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Head - Marketing - eCommerce (8-14 yrs)
- Defining and communicating our brand externally and internally.
- S/he will develop and execute our brand strategy. S/he will work to create a cohesive brand image across teams, which will drive our engagement and outreach strategy.
- The successful candidate will have a proven track record of developing a brand, leveraging strong industry relationships.
- Improve our visibility in the media, maintain our brand image, and build and maintain trust amongst the industry, as well as work cross-functionally on creative content.
- Develop a comprehensive strategy to drive brand awareness that reflects a strong understanding of our brand, customer and business needs.
- Drive brand messaging and content ideas on site and social. Partner with the creative and content team to define brand guidelines across all customer touch points
- Identify partnership opportunities and work across departments to create, manage and measure external partnerships. Leverage marketing agencies and internal teams to develop concepts that are brand-right while engaging to the customer.
- Provide direction and management agencies in the strategic development of communications and editorial, digital and celebrity press and social coverage.
- Lead idea generation for events and opportunities. Leverage existing relationships to drive those opportunities.
- Develop mechanisms for reporting performance back to the business.
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