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Senior Talent Acquisition at MNR Solutions Pvt Ltd
Views:537 Applications:157 Rec. Actions:Recruiter Actions:18
Head - Marketing - eCommerce (4-10 yrs)
Responsibilities :
- Drive Facebook/Instagram & Google Media Buying for Organization
- Set up campaigns on platforms like Facebook and Google Ads
- Find keywords and audiences for different channels
- Analyze the data and suggest insights
- Optimize ads on suggested insights
- Scale campaigns with suggested strategies
- Help identify target audiences and plan media campaigns
- Compare and negotiate rates, ad space and airtime
- Optimize plans and budgets according to the best media mix
- Prepare schedules and adjust when needed
- Experiment with new platforms and channels
- Ensure ads are creative and displayed appropriately
- Monitor costs and return on investment (ROI)
- Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative
- Analyze consumer behavior and determine customer personas
- Identify opportunities to reach new market segments and expand market share
- Monitor competition (acquisitions, pricing changes and new products and features)
- Own the website ecommerce P&L.
- Prepare annual and quarterly planning, keeping track of the budget, and reporting on marketing and operations initiatives- performance, with a focus on ROI & revenue growth
- Accountable for the end-to-end customer experience and for driving growth - traffic, conversion, revenue and profit
- Own the website tech and martech stack
- Develop data-driven strategies and tactics to drive positive ROI across the ecommerce platform
- Setup and deploy lifecycle management campaigns that maintain journeys, triggers, and automation
- Collaborate with internal teams and agencies - product, service, advertising and operations
Who are you ?
- 4-10 years experience in driving ecommerce business,
- In-depth knowledge of website analytics, Facebook ads, Google ads/ Analytics, etc.
- Love talking about CAC, ROAS, CPA, cohorts, retention, SLA, TAT, etc.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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