Head - Marketing - eCommerce

Mix of both Brand & Digital marketing. Performance Marketing mandatory

Head Marketing,

We- re a young, constantly hungry, energetic and insanely creative team with a heightened sense of whimsy bordering on genius (not really) whose sole purpose is to reach millions. Come join us on this journey while heading this team.

The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding Brand, digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing Assist in the formulation of strategies to build great brand story and a lasting digital connection with consumers.

KEY RESPONSIBILITIES

- Devise a very strong direct/organic customer acquisition and retention plan for the organization.

- Develop & implement an integrated marketing plan which would include online & offline marketing to maximize the value of customer lifecycle & retention.

- Campaign Planning (Planning, Budgeting, Calendar Finalization & Innovations). Analyzing market, competition & consumer behavior to deliver insights & inputs into communication planning & development.

- Lead the measurement of marketing initiatives/spend & evaluation of change in strategy.

- Oversee marketing communications which would include Branding, Advertising, and Events & Digital Marketing.

- Champion regular reporting & analysis of marketing activity, focusing on return on investment.

- Contribute to the executive leadership of the overall business as an active member of the core executive team.

- Generate quality traffic to the website/ mobile application to ensure target conversion rates.

- Work with and manage agencies to drive traffic from various online sources.

- Work with the offline marketing to enhance/promote any offline activities on digital media.

- Work with creative agencies to come up with good creative content to make digital efforts effective.

- Report effectiveness of all digital activity including web analytics, conversions etc. for each campaign.