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27/05 Rajneesh Gandharva
Recruitment Manager at Flipcarbon Integrated Pvt Ltd

Views:1461 Applications:655 Rec. Actions:Recruiter Actions:0

Head - Marketing - eCommerce (10-15 yrs)

Delhi NCR/Haridwar Job Code: 824865

Brand Marketing :

- Monitoring market trends and conducting consumer research

- Creating end to end ATL and BTL media plans along with execution strategy

- Manage brand communication and presence on all Social channels

- Manage strategic tie-ups and affiliates to drive quality traffic

- Plan, strategies and execute marketing designs and activities to establish and maintain brand presence in the market

- Review market research to help anticipate market/industry trends and translate evolving needs into new digital branding and marketing strategies

- Build an analytical foundation to measure ROI and direct spends accordingly

- Enhancing the customer on-site experience

- Work closely with the digital team to grow the online presence

Operational:

- Paid Marketing

- Manage Facebook, Google and other Ads platforms

- Manage Network partners and agencies

- Drive high performance output with a strong focus on ROI

- Organic Marketing

- Manage on and off page SEO

- Manage content for the brand to drive quality traffic

Budget Management & Revenue Generation:

- Prepare and manage monthly, quarterly and annual budgets for the Marketing department

- Responsible for Total Sales Revenue and Profit Margins

- Responsible for Marketing Spend, CAC and CPI metrics

- Responsible for Retention, Loyalty and LTV me

Strategy:

- Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creatives

- Understand consumer needs and behaviors in the ecommerce fashion space and build product line strategies to generate demand and expand market share

- Understand the economics of e-commerce and work on pricing and discounting strategies to boost sales

- Understand competition and identify uncontested areas of expansion and factors of differentiation

- Craft quarterly and annual hiring plans

- Monitor competition (acquisitions, pricing changes and new products and features)

Do you fit in?

- 10 to 15 years of marketing experience.

- MBA in Sales and Marketing 

- Experience running successful marketing campaigns

- Solid knowledge of web analytics, Facebook marketing, SEO and Google AdWords

- Leadership skills with the ability to set and prioritize goals

- Analytical mind

- Great Understanding of Consumer Behavior

- Meticulous, detailed, well-organized and able to work independently to meet deadlines.

- Excellent communication and interpersonal skills

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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