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Director at Antrors HR Solutions
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Head - Marketing/Digital Marketing - SaaS Product (10-16 yrs)
Role : Head of Marketing / Digital Marketing ( For an IT SAAS Based Product Organisation)
Location : Bangalore
Responsibilities: The person leading this role would be expected to,
- Drive the entire inbound marketing efforts towards setting up demand generation engine for the business
- Drive revenue growth through marketing channels
- Work with Inside sales team to deliver consistent business growth
- Enhance the web properties of the company while ensuring optimum SEO and SEM effort towards discoverability
- Set up a social media strategy for the brand with a disproportionate effort towards developing a compelling LinkedIn presence and outreach
- Would be responsible for ensuring sustained thought leadership for the company in the performance engineering category by creating a strong content management engine
- Plan and deliver successful webinars every quarter
- Drive Video Marketing - Solution / Products showcase, Demo, Testimonial and Case Studies
- Create customer presentations and contribute in building key proposals
- Build Community/s
- Branding / Messaging: Define and refine messaging for the ICP (Ideal Customer Profile)
- Generate value through Event marketing
- Would be expected to lead all communication effort including internal communication, public relations and analyst relations.
Skills & Experience -
- Ideal candidate would come with 12-15 years of experience, preferably in the business-to-business product marketing category
- Would have extensive knowledge of digital marketing and communication with adequate experience in marketing automation tools like HubSpot, marketo, Pardot etc.
- Extensive lead gen experience through digital channels
- High attention to detail and ability to manage multiple, competing priorities simultaneously
- Enjoy getting your hands dirty in day-to-day tasks and working in ambiguous environments where you must wear many hats
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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