Head - Marketing Development & Technical Services - Agri

Responsible for providing Marketing development and technical services to field force of all Regions under Zone for sales promotion and brand building.

KRAs : 

- Developmental activity Target & Achievement in line with Sales budget

- Customer contact for sales promotion & service oriented activities

- Brand promotion

- Team Development

Developmental :

- Preparation of Region wise budget of the zone for the calendared activity.

- Planning activities in consultation with Regions depending upon the budget and requirement.

- Approvals for various activities.

- Periodical follow up to monitor the activities.

- Preparation of designs of advertising and POP items in consultation with Head-Marketing Services.

- Procurement and execution of advertising and POP material including Navratna Samachar (Farmer magazine- Qtrly), Dealers Calendars

- Educate farmers with support from ROs to enhance sales as well as agriculture productivity thru farmers contact programmes& activities such as Farmers Meeting, Soil Testing,Crop Seminars, jeep campaigns, AV shows etc.

- Periodical Dealer/Retailer service through field visit and channel management programmes such as Retailer meeting, Dealers meeting, Star Dealers meeting etc for strong relation with channel partners.