Founder at Colosseum Consulting
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Head - Marketing - D2C Startup (10-15 yrs)
- Owner of brand communications, PR, customer acquisition & performance marketing
- Marketing Head will join our leadership team to own the entire marketing function and be responsible for our brand, product messaging, and demand generation engine. You'll be our first marketing hire, so this is your show! You'll control the strategy, make key decisions, and experiment your way to success.
Responsibilities:
1. Drive key business metrics directly related to revenue, customer acquisition & repeat sales - via both online & offline modes
2. Own & define brand identity & communications across all mediums - ads, social media, shop front, PR and all customer touchpoints
3. Work closely with Content & Product team to design campaigns for brand awareness & sales
4. Work with Tech team to design Shop fronts & CRM to drive sales
5. Work with Content team to drive content marketing
Skills:
1. 10-15 yrs experience in brand marketing and performance marketing
2. Experience in digital marketing across key performance marketing channels
3. Experience in managing influencer programs
4. Experience in managing affiliate programs and strategic alliances
5. Built channels for D2C brands to get direct traffic/sales to brand app/website
6. Experience in building organic growth channels will be preferred
7. Ability to work with lean teams in a startup environment
8. Strong interest in building long term organic growth channels
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