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23/04 Sonakshi Batra
Consultant at Michael Page

Views:5230 Applications:460 Rec. Actions:Recruiter Actions:29

Head - Marketing - Consumer Healthcare (10-12 yrs)

Gurgaon/Gurugram Job Code: 564718

OBJECTIVES/ PURPOSE OF JOB

Brand Management, Marketing Communication, New Product Launch, Events, Marketing research and ATL/BTL activities.

SUPERVISE DIRECT REPORTS : 5 people

SCOPE OF POSITION

 - Brand Management - Responsible for conceptualization of brand strategy, finalization & implementation of Brand Plan for augmenting the business volume. Preparing P & L and Annual Marketing Plan for the category with budgets for all activities.

 - New Product Development - Product development through proper SWOT analysis, understanding the market and competitive situation for new business opportunities & hence determining the product launch needs.

 - Marketing Communication - Interacting with agencies for management of ATL & BTL activities. Interacting with leading publications for developing advertorials to generate awareness & interest around category handled. Developing thematic and tactical Print ads Creative, and other POP's .

 - Social & Digital marketing strategy - Developing the social and digital marketing strategy of the BU for the relevant TG. Increasing awareness, intent and conversion in the Target Segment.

 - Market Mapping - Responsible for Sales Trend Analysis, Distribution Planning, Market segmentation, new product idea generation, Competition mapping (features / price/ pack), and Trade / customer feedback.

 - Merchandising and Product Visibility - Optimizing retail space available for better product visibility, ease of shopping & maintaining the brand imagery. Developing shelf display, SKUs availability, better packaging etc with emphasis on modern trade formats.

 - Consumer & Trade Promotion - Developing and executing of consumer and trade promotions in terms of promo gift finalization, procurement, promo stock distribution, packaging implementation, distribution strategy, building promo awareness and resultant increased sales off take.

Our client is a market leader in this space and is one of the biggest consumer healthcare brands.

Ideal Candidate :

- MBA with 10-12 years of relevant experience

- Coming from a good FMCG brand

- Has an experience in digital marketing as well

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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