Industry : Consumer Durables

Category : Sales & Marketing

Skills : Marketing, Brand, Electronics, FMCD, Head Marketing, MNC

Job Description :

- Drive the design, development and implementation of marketing strategies and programs, using consumer insights, business and market intelligence, to drive a consumer centric approach to growing the brand and business in the market.

Client Details :

Our client is a 100 years' old multi national that is present in over 150 countries. In India, they are positioned as a premium appliance brand with more than 10% market share in categories they operate in.

Description :

Overall strategy and planning :

- Define local marketing strategy and plan, as part of cascade from BA strategy + follow up on execution in the market

- Deploy maturity roadmap and follow up - lead development in each team accordingly

- Guide the building and approval of campaign plans designed to drive brand and business goals

- Lead eCommerce marketing planning and joint business plan with strategic partners

- Ensure adherence to guidelines while encouraging local adaptation and thinking to maximize the deployment in market (particularly at retail)

- Participate in agency meetings. Ensuring that the investment is maximized and the operating model is optimized

- Synergize agencies in market, with particular focus on remuneration model and value for money

- In charge of overall marketing budget management

Excellence in execution :

- Ensure that the activation and roll out of campaigns is optimized, and other marketing activities maximize impact

- Follow up on execution by reporting to senior leadership on status, measurement and follow up

- Ensure that the brand value is maximized but delivering high quality marketing materials at all touchpoints

Team Management :

- Manage the local marketing for excellence and development of employees

- Ensure growth opportunities are provided and met where planned

- Ensure annual reviews and development plans are in accordance to global policies

Planning and approval of consumer promotions :

- In collaboration with sales and product teams, ensure that there is an annual plan for consumer promotions that maximize ROI

- Ensure brand-led sales driving philosophy is applied to every promotion

- Own overall calendar of promotions and approval process (with finance) to ensure ROI/self funding is adhered to

- Require and ensure that follow up of each promotion is done

Profile :

- Passionate about delivering simply outstanding consumer experiences.

- Extensive experience in marketing including retail, social media, paid media, campaign, consumer lifecycle management.

- Strong project management skills with the ability to lead multiple complex projects in a fast-paced, deadline-driven environment with multiple stakeholders.

- Ability to think in a creative and strategic way, but adept at delivering operationally.

- Excellent communication and interpersonal skills with the ability to influence stakeholders at all levels across regions and functions.

- Ability to learn fast and adapt well in unfamiliar situations.

- Strong analytical skills and data-driven thinking.

- Proven practical experience in applying testing/experimentation methodologies and optimization strategies.

- Masters of Business Administration in Marketing or related area

- 12-15 years of professional experience in marketing in consumer durables/goods

Job Offer :

- An opportunity to create simply outstanding experiences with activation of all touchpoints in the consumer journey.

- Work on brands and products that impact lives of millions of people

- Brings an ecosystem of products to the consumer that improves their every day life

For a confidential discussion about this role please contact Mayank Jain on +91 22 4236 3361.

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