Head - Marketing - Consumer Durables

Head of Marketing

Primary Job Responsibilities:

Product Marketing:

- New product launch presentation defining the product, its key USP, Marketing communication/initiatives, placement plan & selling the thorough plan

- Manage the Life Cycle of new products to be introduced and

- Provide inputs & suggest new products on the basis of Market demand & identified gaps basis competitive scenarios.

- Design the Packaging Strategy of the brand as per the decided category clearly stating the guidelines to be followed - Label/User manual/MRP stickers

- Inventory Management: Tracking stock & suggesting corrective action in terms of liquidation plan for the models

Brand Custodian:

- Creating sales tools and collaterals.

- Defining core Brand Values

- Coordinate with Marketing agency to develop a robust Brand Strategy that defines the brand, objectives, stating target segment, defining role, Brand identity, positioning, Brand Guidelines & Brand character

- Define and regularly measure brand score within channel/consumer Creative Development

- Prepare written briefs for the creative development of various marketing initiatives in terms of Product Packaging, Branding, Collaterals & other innovative solutions keeping in consideration the Brand guidelines.

Marketing Strategies:

- Develop and execute marketing plans by distributors for states based on the sales plan in consultation with sales.

- Coordinate & negotiate with Media Publication/Channels directly to ensure the best deals for the company

- Marketing Activities to weigh on the effectiveness in terms of return on investment (Sales/Visibility/Brand building)

- Engaging the channel with innovative schemes/programs that build motivation to the sell

PR:

- Write press releases, prepare information for media kits, and develop and maintain company internet or intranet web pages.

- Develop and maintain the company's corporate image and identity.

- Manage special events such as sponsorships, new product launches, or other activities the firm supports in order to gain public attention through the media without advertising directly.

- Draft speeches for company executives, and arrange interviews and other forms of contact for them.

- Evaluate advertising and promotion programs for compatibility with public relations efforts.

- Formulate policies and procedures related to public information programs, working with public relations agencies.

- Manage communications budgets.

- Manage in-house communication courses and maintain archives

- Observe and report on social, economic, and political trends that might affect employers

Tool of the Trade:

- Develop tools of the trade in terms of Product catalog, Product Pocket card, etc. for the sales team/channel

- Provide updates to the sales team/business partner by mail/SMS in terms of New launches, product availability, product features & top-selling model

Digital Marketing:

- Coordinate with the Agencies to develop and refresh new websites in terms of content and engagement

- Search engine optimisation (SEO) - Keeping track of improvement in Ranking of the company website on the search engine

- Keeping tab of activities of the Digital agency on the Social Media Platform & suggest areas of improvements

- Work on achieving long milestones in digital media

Market Research:

- Product strategy

- Competition tracking & analysis to align marketing

- Product gap analysis

- Product & communication initiatives with the market requirements

Competition Intelligence:

- Keep track of new product launches of competitors and detail the effect on the current product lineup

- Tracking of Marketing activities in terms of ATL, BTL & schemes

- New product launch - Competition comparison