Head - Marketing - Consumer Durable - IIM/ISB/FMS/MDI

Industry - Consumer Durables

Category - Sales & Marketing

Job Type - Permanent

Job Description - A Marketing head's position for a leading FMCD company - reporting into the CEO

Client Details

Our client is one of the leaders in the consumer electronics and mobile communications industry, a long term player in the market with the business spread across the world. They are looking to hire a Marketing Head to lead their brand strategies for the Indian market. The individual would also be heavily working towards new product launches across the country.

Description

The person would report into the CEO and be responsible for the following:

1. Develop marketing strategy/mix with go to market plan(s)

2. Review & evaluate brand identity & packaging design for the Indian market

3. Review metrics vis-a-vis sales, market share and profit projections to track consumer and market insights

4. Work with sales teams to analyze sales data to determine new products

5. Conduct regular brand audits to analyze how the company's brand is positioned in the market and identify target markets

6. Continuously build the competitive landscape -identify key competitors, communication analysis, consumer & category insights

7. Develop the brand strategy to help communicate the positioning and value proposition

8. Create the design brief that translates brand and business objectives into communication pointers

9. Develop brand architecture that is in sync with the overall brand philosophy

Profile

The successful applicant should be a graduate from a premier b-school, having at least 15 years of extensive experience in sales and marketing in the consumer space and an overall understanding of buyer behaviour and relevant brand strategies for the Indian market. He/she should have an analytic approach towards understanding and solving problems and have a proven experience in driving and leveraging people skills and motivations.

Job Offer

Opportunity to work with a global organisation and brand leaders

Work in a culturally sound organisation that aids in growth of the individual

To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Jennifer Shah on +91 124 452 5492

Contact - Jennifer Shah - +91 124 452 5492

The Apply Button will redirect you to website. Please apply there as well.