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16/12 Dibya Gyan Murti
Vice President at Pasona India Private Limited

Views:823 Applications:364 Rec. Actions:Recruiter Actions:11

Head - Marketing - Consumer Durable/FMCD (12-15 yrs)

Bangalore Job Code: 873557

1. Strategic thinking and planning - Design and deploy robust annual and quarterly marketing plan keeping the category, consumer and channel objectives in cognizance

2. Nurturing the brand and its presence in key segments - Create a comprehensive marketing mix that addresses long term goals to build a distinctive brand and short-term demand generation objectives

3. Brand development - today has a portfolio of brands; will have the responsibility to build compelling differentiation and distinctiveness for the brand portfolio in the marketplace across touchpoints - social media, advertising, retail experience and e-commerce.

4. Operational excellence and support to the consumer segment team - Set systems and processes to ensure on time, in full delivery of marketing plans, measurement of outcomes and timely communication with the HQ segment team and regional sales leaders. S/he also needs to manage joint marketing plans with top e-tail accounts

5. Developing a cohesive team and grooming top talent for future growth - Coach and mentor team members for core functional skills, leadership behaviors and build a succession plan for key marketing roles

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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