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06/11 R Vidhya Lakshmi
HR Consultant at Independent

Views:8943 Applications:447 Rec. Actions:Recruiter Actions:71

Head - Marketing - Consumer Durable (10-15 yrs)

Coimbatore/Tamil Nadu Job Code: 761779

Role & Responsibility:

- Formulation of Marketing Plan to support/ enhance Sales, Brand & Customer Preference

- Conceptualise & Execute activities (Campaigns, Promotions,- ) to the Marketing Plan

- Devise short term Marketing programs to support Sales

- Plan, Monitor & Control the Marketing Budget

- Work closely with Head- Sales to enhance synergies & ensure Marketing Plan supports the Sales Plan

- Market Industry Analysis -Customer, Competitor, alternate usages, Industry Environment - which will form the basis for Marketing Plan

Key result Area:

- Development of effective Marketing Strategies & Plans

- Execution of Activities as per Marketing Strategies / Plans

- Enhancement of Brand Value & Customer Preference

- Enable meeting of Sales Targets

- Timely & Efffective Market Analysis & Inputs

- Responsible for improvement of customer acquisition costs

Preferred candidates:

- 10 to 15 years in Marketing, Business Development, Customer Interactions (preferable industries - consumer durable, appliances,- ). Min 5 years in direct responsibility for Planning & Executing Marketing Activities (Promotions / Campaigns/....)

- Language proficiency: English and Speaking/working knowledge of Hindi & south Indian languages essential

- Willing to travel

- Position to be based in Coimbatore

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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