Head - Marketing - Consumer Care Division/FMCG

Inviting Application for Head of Marketing for a major FMCG Group.

An Ideal fitment is; Approx 15 Years or more in Marketing/Branding in FMCG Industry, should have recent 5+ Years experience in Consumer care, personal care division.

Major responsibilities:

- Formulating and devising brand strategy and plans to achieve the brand objectives in partnership with the Sales and Consumer Insight teams and other cross-functional innovation teams for Brands /product categories under CCD domain.

- Deciding the marketing mix and communication strategy for the assigned brand by analyzing consumer research data, highlighting business challenges, market competiveness and consumer trends.

- Driving new product development and/or innovation of existing products and ensures conceptualization and finalization of new ideas; assessment of feasibility of newly identified product /extension concepts/innovations and go-to-market execution for the assigned categories for improved market performance (e.g., market share, profitability etc.).

- Strengthening Brand equity and strategizing for improving Brand health and performance, segment wise, and aligns actions to Marketing/Brand strategy for achieving top line, bottom line and budget management for responsible Brand /Product categories.

- Driving standardization of processes and systems within the department and providing strategic guidance and direction to Brand teams to perform on-the-ground activities.

Ravi