- Our client is the market leader for its product - PVC pipes in the agriculture sector and are looking to enter and capture the real estate/construction industry. The incumbent is to understand the audience, identify a brand positioning for the construction industry while leveraging the company's core product USPs and strengths. The current market shareholding for this product segment is less than 2% and with the help of marketing activities, they are looking at expanding this and capturing significant market share.

- They are looking for a Marketing head to help build their brand awareness and relevance in existing and new categories/industries. As head of marketing, your role will be developing and implementing strategies and identify the right brand positioning. You will lead the efforts of ATL and digital marketing and liaison with existing agencies to promote the company across various channels. 

- You will also be responsible for BTL and trade marketing initiatives that are already taking place within the organisation. Ultimately, you will ensure the brand message and tone are consistent across all online and offline channels.

Responsibilities:

A) Strategy:

- Define marketing strategies to support the company's overall strategies and objectives

- Create plans aligned with the Corporate Brand Strategy

- Achieve key milestones on the aligned strategy and marketing plans

- Craft strategies for all marketing teams including Digital, Advertising, Communications and Creative.

- Analyze and monitor the B2B market and provide branding and positioning strategies

- Forecast hiring needs for the Marketing department

- Participate in the quarterly and annual planning of the company's marketing objectives

B) Marketing Budget: 

- Responsible for planning the budget and controlling the same

- Control budgets and allocate resources amongst project

- Identify short-term and long-term scheduling, budget, and resource needs, including the development and management of an annual marketing budget, profit/loss projections, expenditure spending, and other financial considerations

C) Market Research - Conduct market analysis to identify challenges and opportunities for growth

- Track competitors activities

- Analyze consumer insights and behaviour to define the company's positioning

- Identify opportunities to reach new market segments and expand market share

D) Marketing Plans & Campaigns : 

- Develop and deploy a marketing plan with integrated marketing campaigns to leverage all channels to maximise awareness, engagement and conversions. Oversee its day-to-day implementation.

- Prepare and manage monthly, quarterly and annual budgets for the Marketing Department

- Set, monitor and report on team & agency goals and metrics

- Coordinate sales and marketing efforts to boost brand awareness in the B2B market

- Gather feedback from sales/external creative agencies and articulating briefs for the creative team/agencies and developing guidelines to attain market growth

- Monitor progress and submit performance reports to the CEO

- Measure and report on the performance of marketing campaigns, gain insight and assess against yearly/ quarterly goals

E) Digital and Performance Marketing:

- Liaise with internal and external stakeholders to create and maintain a cohesive strategy across all digital platforms

- Lead external agencies and hold them accountable through predetermined metrics and KPIs

- Manage all digital marketing channels (e.g. website, blogs, emails and social media) to ensure brand consistency

F) Operations/ Events/ Partnerships and Trade Marketing (Indirect Responsibility - To oversee Direct Reporte's responsibilities)

- Oversee the organisation's communications stakeholder with external parties such as media, stakeholders and potential clients and build strategic partnerships

- Produce ideas for promotional events or activities and organise/ coordinate them efficiently

- Plan and execute campaigns for corporate promotion, the launch of new product lines etc.

- Provide guidance and ideas to organise effective marketing events

Requirements:

Experience: Minimum 9-12 years of experience of marketing experience within the leading manufacturing/B2B industry with a proven track record of leading the ATL / digital marketing division.

- To be successful in this role, you should have extensive experience with brand management and a good understanding of the industry.

- Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and drive relevance

- Proven ability to manage budgets

Skills: Brand Strategy Skills, Execution Management, Excellent Leadership and Management skills, Organization and Analytical skills, Media Planning and Buying skills

Competencies: Strategy, Positioning, Strong understanding of media and brand, Category management, Creative thinking, Exquisite communication and interpersonal skills, Extrovert, Problem-solving and People Management

Up to speed with current and online marketing techniques and best practices in the B2B product segment.

Strategic mindset, with the ability to make difficult decisions

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