Head - Marketing Communications - FMCG - IIM/ISB/FMS/MDI

MBA FROM PREMIER INSTITUTE

PREVIOUS BACKGROUND IN FMCG INDUSTRY

Open to work in Chennai

ROLE

- To develop and manage the integrating marketing strategies across corporate and all brands

- Develop & Implement Marketing & Communication strategies with focus on internal and external brand reputation that supports the corporate vision & operating plans through a top and bottom funnel approach.

- Manage creative, media and digital agencies responsible to develop communications in alignment with global and regional guidelines.

- Create medium and platform agnostic content to drive awareness and brand saliency across categories.

- Create and engage brand and product digital content assets across categories,

- Responsible for consistent growth of brand value through social media initiatives and experiments to drive awareness and engagements.

- Responsible for budgeting and forecasting across the categories though a consistently aggressive marketing communication plans.

- Use a variety of digital channels (META, SEM, SEO, email marketing etc.) to seek out and engage prospective consumers.