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05/11 Sweni
Business Head at Synapse Search Partners

Views:3748 Applications:363 Rec. Actions:Recruiter Actions:158

Head - Marketing Communications - Education (7-15 yrs)

Mumbai Job Code: 760973

Summary :

- You will be working closely with Directors and implement a marketing communications/brand strategy for the business.

- You will be required to understand the target audience and create a branding plan to target the different segments to create brand value.

- Your responsibility is to ensure that our prospective customers have a great experience while enrolling for our courses.

- You will achieve this by harnessing ideas from within/outside the organization, converting these ideas into brand marketing goals & strategies and delivering on these.

Broader Role / Responsibilities :

- Lead the development and execution of global marketing communications initiatives including, ATL campaigns, PR, social media presence, website etc.

- Spearhead the Marketing communication, Creative, Content and Design team & function.

- Create, Ideate, and develop the entire brand strategy & communication.

- Determine projects which should be completed internally and externally.

- Manage relationships with outside vendors as necessary.

- Build a significant brand presence in different target segments identified, communicating the vision of the company.

- Ideate new and innovative ways to create an impact organically.

- Generate content for various platforms.

- Develop and manage annual budgets, being conscious of spending, allocation and utilization vs results.

Required Competencies :

- In-depth knowledge of Content Creation / PR / Communications space.

- A strategic thought leader with the ability to think creatively.

- Stronghold on dynamics of the consumer segment.

- Solution-oriented with attention to detail.

- Must be proactive and hands-on.

- Should be well conversant with economics and finance and market terms.

- Ability to work in a dynamic environment with good communication skills.

- The capability of managing a team

Women-friendly workplace:

Maternity and Paternity Benefits

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