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Manager at Praaxis
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Head - Marketing & Communications - Brand Management - CGD Sector (20-30 yrs)
Head Marketing & Communications || Brand Management || Chennai ||CGD Industry
Designation : Head Marketing & Communications
Role : Permanent Full time
Location : Chennai
Head - Marketing & Communication
Corporate Communications/ Marketing Communications and Brand Management
- Plays a key role in strategy development and engages with all external and internal stakeholders to give direction to the business.
- Design and develop the annual marketing master plan for deployment with the team. Plans built on careful evaluation of the right Marketing mix.
- Design and develop all communication along with the respective agencies and team to drives sales and build brand equity.
- Design and develop all channel communication tools in close coordination with the Sales team and customers.
- Strategizes on all content development along with the digital and other agencies after carefully understanding the brand objectives.
- Review the progress of all marketing initiatives and achieve all KPIs as stated. Discuss and share with the leadership team progress report
- Review reports, study and analyze data to understand consumer trends and links to business progress. Discuss and share with leadership team and cross functional team.
- Plan marketing spend, allocate the resources and analyze the spends. Ensure a healthy ROI. Make necessary course corrections based on what is working and best suited for the business.
- Lead the innovation and pipeline for portfolio expansion. Work closely with the R&D and stakeholders to build the long-term launch calendar.
- Play a key role in key business development matters impacting the topline and bottom - line.
- Lead and develop a strong brand team. Develop their skills and lead them to become better marketers.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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