Head - Marketing Communication - Electrical Sector

Marcom Head

Location: Delhi

Experience: 15+ Years

Level: Senior Level

Industry: Electrical Products

1. Take complete ownership of corporate branding, marketing communications, and channel partner & customer experience.

2. Responsible for spurring brand awareness and eventually sales ; Identify key brand value propositions and strategic mapping of organization goals into effective marketing campaigns.

3. Setting up a strong brand tracking mechanism with periodic customer insight generation and communication evaluation; Study of consumer's pre and post purchase journey.

4. Devise a comprehensive marketing budget based on the Annual marketing plan devised.

5. Should be very strong with BTL activities.

6. Should have experienced in all elements of the product launch process including value proposition articulation, development and execution of go-to-market plans and internal organizational readiness.