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22/12 S Sonia
Director at Advait Associates

Views:881 Applications:251 Rec. Actions:Recruiter Actions:3

Head - Marketing/CMO - Online/Internet - IIT/IIM/FMS/MDI (10-18 yrs)

Gurgaon/Gurugram Job Code: 1022983

Role & Responsibilities:

Key Responsibilities:

- Lead the overall marketing function encompassing Brand Marketing, Partner Marketing & Performance Marketing.

- Responsible for creating monthly & quarterly marketing plan, strategy and team

- Preparing and reviewing monthly & quarterly budgets, and allocating resources appropriately

- Designing, planning and executing effective marketing campaigns in line with the plan & determining and implementing metrics to measure campaign effectiveness.

- Work closely with the sales/BD/Cx Marketing teams to align sales and marketing strategies

- Building brand awareness and generating innovative ideas to promote the brand/product

- Creating content strategies based on the business objectives, category focus and audience segments through all channels (online/offline/social)

- Designing and coordinating promotional campaigns, PR and other marketing efforts across channels (digital, press etc.)

- Building a high performing marketing team and ensuring effective coordination with other teams

- Direct and support market research collection, analysis, and interpretation of market data for short- and long-term market forecasts and reports

- Identify competitors and evaluate their strategies and positioning and devise counter-strategies

Key Qualifications:

- MBA / Engineering from Tier 1 B School / IIM / IIT

- 10+ Years of experience in Consumer Marketing/growth stage Startups (Series C/D+)

- Must have spent a minimum of 1 year as a CMO/ Vice President Marketing / Director Marketing position in a consumer tech start up

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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