Head - Marketing & Business Development - BFSI

Key Role & Responsibilities:

- Driving lead generations, specifically digital lead channels and working aggressively on scaling up business

- Collaborating with Sales & Product teams to identify areas for growth, monitoring and improving acquisition

- Conceive, test, analyze and optimize most suitable marketing / digital marketing tactics for customer acquisition (e.g. online advertising, events, campaigns, direct mail, affiliate etc)

- Propose creative new avenues and ideas from competitive analysis and market research that attract prospects and convert leads to testing new approaches while capturing existing demand

- Keeping pace with SEO, social media and Internet marketing industry trends and developments in formulating and implementing innovative sales and business strategy.

- Prospecting for potential clients by leveraging company reputation and personal networking

- Develop & build an A-team consisting of marketing professionals and leading the partnership team to support in this challenging process

Skills & Abilities required:

- Excellent track record of driving and creating lead / digital lead generation

- Extensive experience with SEO, digital marketing, social media marketing & content marketing

- Good knowledge and understanding of the BFSI sector, business and clients

- Previous BFSI / Saas sales and marketing experience is an advantage

- Creative, Strategic and Analytical thinking to ideate & implement innovative ideas.

- Exceptional verbal / written communication and interpersonal skills

- Can work in a startup environment, hunger and hustle is a part and parcel.

- Is self-motivated, results driven and with a can-do attitude

- Polished, articulate and confident with strong execution skills

- Excellent leadership and management qualities with the ability to handle and develop a team

- Degree in business, marketing, communications, or related field from a reputed institution