Head - Marketing/Branding/PR & Communication

Key Responsibilities:

- Support each Unit in developing a robust marketing strategy, action plan and budget in line with Unit Revenue and Growth plans

- Defined brand guidelines and a strong governance framework around it

- Appointment and monitoring of Digital agencies to ensure high-quality work output from around SEO, SEM, ORM and website

- Increase brand awareness through digital and traditional media/ATL campaigns

- Support Unit in conducting marketing and lead generation activities

- Tie up and manage online revenue generation through web channels

- Stronger Hospital brand over Doctor through Activation of 'walk-in'/B2C channel

- Tracking of market intelligence and competition data

- Deepening consumer insight to predict consumer behavior in all the geographies and segments we operate in

- Robust Product and pricing segment analysis to support Units in targeted efforts to achieve topline

- Manage brand reputation (Good/Bad) in media, measured through positive MAVE

- Engagement with industry and healthcare bodies through a structured communication plan