Head - Marketing & Branding - FinTech Startup

We are looking for candidates for Head of Marketing & Branding position for one of our Fin tech Startup company. .

Role- Head of Marketing & Branding

Job Description:

Be responsible for all online (20%) and offline (80%) marketing and brand initiatives supporting business acquisition across channels :

- Planning, Designing and running the marketing programs while leading a young and driven team of content and digital marketing executives.

- Plan, Deploy and Manage the marketing budgets for various channels, taking complete responsibility of online growth, revenues and unit economics

- Innovation - conceptualize and implement new cost effective ways of lead generation and client acquisition.

- Work with existing partner agencies for various deliverables. Identifying new partnering opportunities for adding additional brand/marketing capabilities.

- Support and further the brand proposition - via innovative means - across various offline and online (eg social media) channels.

- Work with the management and sales teams to plan and run strategic and tactical initiatives.

- Work with strategic partners (eg Banks, NBFCs, ERPs) to support joint marketing plans.

- Create and expand partnerships with bodies like ASSOCHAM, FICCI etc.

- Grow lead quality and sources across SEO/SEM, email & content marketing, referral and affiliate programmes.

- Innovate in ways of growing the online business while reducing acquisition costs. Optimize cost per lead across channels - while increasing RoMI.

Marketing rock star should have :

- 10+ years in a similar role for a lead generation/branding company or an agency with some experience in a leadership role (preferably BFSI sector)

- Handled the end-to-end sales cycle from campaign design, lead generation, execution up to referrals and loyalty programs

- Proficiency with Web Analytics tools (e.g. Google Analytics, Mix panel) including tracking/tagging, Digital marketing best practices etc.

- Demonstrated innovation and thought leadership in growing an online business

- A keen understanding of growth hacking and ways to grow the business while keeping acquisition costs down

- Represented the brand onto various platforms (not very dissimilar to the politicians in an election rally!)

- Built and grown a high performance team.

- Some exposure to working in start-ups will be highly desirable but not mandatory.

Rajashree
Trainee Talent Acquisition
Zyoin Web Pvt Ltd

Salary offered : 10-18LPA