- The position would be responsible for creating brand value and positioning as a one stop solution.

- Responsible to develop and manage a multi-channel marketing strategy that incorporates marketing, digital, social and offline channels.

- Develop and lead strategic initiatives within the marketing team

- Focus on lead generation activities to drive customer acquisition

- Grow market share for all brands

- Work on Brand architecture, guidelines and brand communication.

- Strategic planning including market and competitive analysis, customer segment selection, market penetration plans and product positioning (cross selling and upselling)

- Work with MD and SBU heads to identify and develop strategic alliances and close/grow major customer accounts.

- Develop and implement marketing and sales strategies that consistently meet or exceed planned objectives. Convert sales opportunity by strategic marketing - branding, positioning and creative development.

- Develop and manage the Company's entire marketing budget.

- Develop and manage channel and partner strategies and programs, with a view to maximize sales and realization thru the SBU Marketing Managers.

- Oversee product management including market and customer research for the market and product requirements

- Interface with engineering for product development, product pricing and product lifecycle management.

- Oversee product marketing including product launch management, presentations, sales tools, competitive analysis and general sales support.

- Design and develop the ATL as well as BTL activities for the various BUs to enhance Sales

- Develop and track metrics and success criteria for all marketing programs and activities.

- Develop & drive digital strategy, including content marketing and social media activity. Enhance the Digital Marketing initiatives of the organization

- Identify the emerging trends in the building material and construction space through consumer/customer/influencer insight, mapping global trends etc. to spot new business ideas for the company.

- Identify target audiences and devising digital campaigns that engage, inform and motivate

- Know how to apply a multi-channel marketing mix when planning campaigns

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Championing the Digital Marketing initiatives to engage customers, influencers, etc.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.