Head - Marketing & Brand Management - Retail

Head-Marketing & Brand Management (Leading Retail Company)

Role :

- As Head of Marketing the incumbent will be responsible for and oversee Marketing, Brand Management, Customer Loyalty Program, Customer Insights & Analytics, PR, Trade, Digital and Corporate Communication functions

- Manage the marketing budget for the company, schedule all marketing campaigns and analyse effectiveness

- Manage and leverage the loyalty program, customer care and customer insights to build emotional loyalty with customers and drive sales

- Manage the Market Research, Analytics and Customer Insights function

- Develop and implement the brand strategy for each of the retail formats and for the Corporate Brand

- Build ATL/BTL campaigns for the business

- Responsible for planning annual trade calendar, price policy, development and implementation of marketing strategies and communications, marketing promotions, special events and public relation activities

- Team Management

Requirements :

- MBA (Premier Institute)

- 18-25 yrs of experience in Marketing and Brand Management, with extensive experience in the Retail Sector

- Besides Marketing and Brand Management experience, should have indepth experience in using Customer Insights/ Big Data Analytics and Loyalty Programs

- Should have a Customer Centric Approach

- Excellent Communication and Stakeholder Management Skills

- Good team management skills

Location : Mumbai