The role of Head of Marketing is very crucial. The Head of Marketing would be leading the Department and shall be responsible for ROI. We are looking out for a rockstar who is a strategic thought leader with an entrepreneurial bent. Someone who loves numbers and has substantial scaling up stories up his/ her sleeve. Job Responsibilities : Business Management and Strategy : - Define and set overall business strategy, business growth targets and product targets for the company. - Ownership of developing and ensuring execution of long term and short term business plans / targets. - Discern market trends and develop strategies to maximise revenue potential from prospective customers. - Timely reporting and presentation to the management on business and vision. Execution Ownership : - Formulate and ensure execution of the strategies for SEM/ASO/SEO, content, affiliate, alliances and APP marketing. - Generate leads and drive conversions from every possible source while controlling overall ROI. Come up with innovative ideas and growth hacks to drive more business. - Increase the no of app Installations and subscription revenue on Daily / Monthly basis. Drive Transactions vertical. - Track, report and optimize key business metrics across different channels using a variety of tools - Manage all SEO efforts to ensure constant improvement in organic traffic and organic business volumes. - Optimize all paid ad campaigns across Facebook, Twitter, LinkedIn, Instagram and Youtube to get the max number of conversions at the best possible ROI - Understand our target group perfectly and translate that knowledge to create the perfect targeting across all digital channels - Discover and manage relationships with influencers and other corporate alliance partners in order to generate more leads - Find and manage relevant affiliate marketing agencies that can run performance-driven campaigns to drive more business Leadership Management : - Hire, train, mentor, and manage a team. - The setting of KRAs and driving business. - Create a thriving environment for a high performing team. Preferred Background and Experience (Must Haves) : - 8+ Years in Marketing. - A proven track record of upward revenue trajectory (3/ 4/ 5X growth history). - Experienced breadth & depth in minimum 2 B2C products - Exposure of managing at least 1 Mobile product. - Minimum 1 early-stage startup for at least 1 year (where the marketing team is less than 8 people & budget is less than $1M). - Minimum 1 year in pure strategic role. - Been leading teams & strategy for last 3 Years. - Specializing in overall marketing strategy. - Out of hands-on execution. - Past experience of managing relationships with influencers, agencies and alliance partners with regular correspondence to maximize lead flow. Breadth in : - Content marketing - Performance marketing - Product marketing - Growth marketing - Has good understanding of all areas technically Depth in : - Revenue Growth

Mumbai

Head - Marketing - BFSI 

Head - Marketing - BFSI  ,Job Description for Head - Marketing - BFSI  in Synapse Search Partners in  Mumbai for (8-11) years of experience. Apply Now!

Job Description for Head - Marketing - BFSI  in Synapse Search Partners in  Mumbai for (8-11) years of experience. Apply Now!