Head - Marketing - BFS

Head of Marketing

Business Goals / KPI for Head of Marketing:

- User Acquisition via Offline, Digital, Paid & Organic, across channels. Double down on every channel within these 4 broad categories.

- Track, analyse, measure cost of acquisition, mapping it to user behaviour/ engagement on the mobile app, retention, conversion, ARPU, AUM across the lifetime value of the user.

- Strategically optimise user acquisition, innovate on the same in tandem with business goals, monthly, quarterly & annual brand campaigns.

- Keep an eye on the business roadmap to ensure company grows at the required rate.

- Define User Journeys pre, during & post user acquisition across channels. These Journeys will influence Content & Branding.

- Designing Marketing Campaigns and communication for improved sales funnel/conversion. Monitoring user funnel and product enhancements and owning competitor assessments.

- Using data and analytics for decision making and measuring marketing effectiveness as well as creating a culture of structured experimentation and iteration to drive growth

- Developing and implementing comprehensive digital marketing programs across all digital channels including web, SEO/SEM/ASO, database marketing, email, social media and display advertising campaigns, in line with brand plans and business priorities

- Brand Awareness : Define the brand positioning, tonality, values and ensure consistency across all platforms. Ensuring consistent messaging that is aligned with the brand

- Create a systematic, process-driven approach to brands outreach and relationship management

- Develop and execute partnerships strategy for product offerings, including established and nascent aspects of FinTech business

- Be the champion of research and data and the latest industry trends - from the correct marketing constructs to owning the best methods of driving traffic, conversion on the platform for the business.

- Creating content strategies based on the business objectives, category focus and audience segment through all channels (online/offline/social). Closely monitor & orchestrate execution of content across platforms, measure outcomes & iterate. This includes content for Emailers, SMS, App Push Notifications, In-App Notifications etc.

- Designing and coordinating promotional campaigns, PR and other marketing efforts across channels (digital, press etc.)

- Marketing Operations : Streamline Team & operations to the Tee to ensure timely effective outcomes.

Skills & Min. Requirements :

- Seasoned Marketer with min 10 years of experience.

- Ability to cross function, multi task & manage teams effectively.

- Ability to roll up sleeves & get into micro details to ensure quality outcomes.

- Ability to A/B test, innovate & experiment to find cost optimal solutions to achieve KPIs

- Ability to comprehend business metrics at large & play a core role in the growth of LXME as a Business.

- Process & data driven to make decisions & ensure operational efficiencies.

- Front facing Communication skills.