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26/11 Rashmi Maharaja
VP - Business & Operations at Menschen Consulting

Views:950 Applications:302 Rec. Actions:Recruiter Actions:14

Head - Marketing - Beverages Segment - FMCG (20-25 yrs)

Mumbai/Navi Mumbai Job Code: 1010612

Prime Responsibilities:

- Planning marketing spends to meet brand and sales objectives

- Understand how our brand is positioned in the market and crystallize targeted consumers insights

- Take brand ownership and provide the vision, mission, goals and strategies to match up

- Translate brand strategies into brand plans, brand positioning and go-to-market strategies

- Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)

- Monitor market trends, research consumer markets and competitors activities to identify opportunities and key issues

- Oversee marketing and advertising activities to ensure consistency with product line strategy

- Monitor product distribution and consumer reactions

- Anticipate bottlenecks

- Brainstorm new and innovative growth strategies

- Align the company around the brands direction, choices and tactics

- Proven working experience in Branding F&B Industry

- Drive for results and leaderships skills

- Excellent understanding of the full marketing mix

- Coordinating with multiple agencies over different media promotions & ensures smooth transition of the activations

- Highly creative with ability to think out of box

- Experience in identifying target audiences and devising campaigns that engage, inform and motivate

- Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management

- Analytical skills and data-driven thinking

- Advanced communication and interpersonal skills

- Up-to-date with latest trends and marketing best practices

- Comfortable working with numbers, metrics and spreadsheets

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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