Head - Marketing - B2C Tech Firm

Responsibilities

- Build a strong Marketing strategy to help Counting well to reach its target audience at scale to deliver growth at optimum costs.

- Acquisitions & Traffic Growth Bringing CAC down with a steady focus on quality user growth & retention.

- Build and execute Counting wells digital marketing strategy including content, advertising and SEO with a focus on user acquisition.

- Build marketing analytics & insights to influence key business strategy.

- Collaborate with product, content and management teams for business prioritization as and when needed.

- Should be able to build agile capabilities in the marketing portfolio to be able to meet dynamic business needs.

- Own marketing budgets and business results.

- Identify and engage service providers, agencies and third parties as needed.

Requirement

- MBA in Marketing

- 8+ years in marketing function with experience in handling digital marketing of a progressive B2C Tech Company at a senior level.

- Proven track record of growth hacking through digital marketing.

- Experience in marketing to middle income groups across India.

- Experience in a startup or entrepreneurial venture would be a big plus.

Location: Bengaluru