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Senior Consultant at Gi Group
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Head - Marketing - B2B Segment (10-19 yrs)
Marketing Head-Bangalore
Job Description :
- Market Segmentation and Targeting
- Marketing plan as per different market segments and businesses
- Maximise the reach and untapped markets/clients.
- Market scanning and identifying potential business partners
- Devising strategy for 5 P's of marketing
- Lead Management
- Administration of the lead management program for all businesses
- Participating and generating queries through exhibitions
- Lead management from digital, synergy and other platforms
- Lead generation from innovative mediums
- Digital Assets including website
- Manage all the digital assets like website, content and subscriptions
- Manage associations with trade partners and ecommerce portals
- Maximise lead generation and conversion ratio
- Products and Pricing
- Competition analysis and study on upcoming technologies and products
- Comparative study with our products and pricing
- Devise Pricing strategy to meet business needs
- Focus on the right product mix offering
- CRM and Training Program
- Relationship management with targeted segments
- Training the sales team on Features, advantages and benefits of all products.
- Branding and communication
- Designing product catalogue
- Creating corporate profile of the Products and Solutions
- Designing e-mailers
- Advertisements through magazines
- Design and release articles in trade magazines
- Digital Marketing
- Develop content, track lead generator,
- Host catalogue on B2B portals and generate leads
- Distributor management
- Designing the distributor kit and incentive schemes
- Conducting distributor meets and promoting products
- Exhibitions
- Participating and generating queries through exhibitions
- News bulletin
- Designing and publishing internal news bulletin
- Clubs and Conferences
- Organise clubs - national and international for high performers - setting norms, administration and execution
- Conferences - plan and organise the conferences as per business requirement
Requirements :
Experience : 10-15 years of experience.
Compensation : As per industry standards
Education : MBA in Marketing
Industry Type : B2B Marketing
Functional Area : Should have handled marketing activities for B2B products
Base Location : Bangalore
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