Head - Marketing - B2B Segment

Marketing Head-Bangalore

Job Description :

- Market Segmentation and Targeting

- Marketing plan as per different market segments and businesses

- Maximise the reach and untapped markets/clients.

- Market scanning and identifying potential business partners

- Devising strategy for 5 P's of marketing

- Lead Management

- Administration of the lead management program for all businesses

- Participating and generating queries through exhibitions

- Lead management from digital, synergy and other platforms

- Lead generation from innovative mediums

- Digital Assets including website

- Manage all the digital assets like website, content and subscriptions

- Manage associations with trade partners and ecommerce portals

- Maximise lead generation and conversion ratio

- Products and Pricing

- Competition analysis and study on upcoming technologies and products

- Comparative study with our products and pricing

- Devise Pricing strategy to meet business needs

- Focus on the right product mix offering

- CRM and Training Program

- Relationship management with targeted segments

- Training the sales team on Features, advantages and benefits of all products.

- Branding and communication

- Designing product catalogue

- Creating corporate profile of the Products and Solutions

- Designing e-mailers

- Advertisements through magazines

- Design and release articles in trade magazines

- Digital Marketing

- Develop content, track lead generator,

- Host catalogue on B2B portals and generate leads

- Distributor management

- Designing the distributor kit and incentive schemes

- Conducting distributor meets and promoting products

- Exhibitions

- Participating and generating queries through exhibitions

- News bulletin

- Designing and publishing internal news bulletin

- Clubs and Conferences

- Organise clubs - national and international for high performers - setting norms, administration and execution

- Conferences - plan and organise the conferences as per business requirement

Requirements :

Experience : 10-15 years of experience.

Compensation : As per industry standards

Education : MBA in Marketing

Industry Type : B2B Marketing

Functional Area : Should have handled marketing activities for B2B products

Base Location : Bangalore