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03/03 Shivani
Senior Consultant at Naukri.com

Views:136 Applications:43 Rec. Actions:Recruiter Actions:5

Head - Marketing - B2B SaaS Startup (6-8 yrs)

Delhi NCR Job Code: 898617

Head Marketing Reporting to Co-founder

- 6-8 yrs exp. MBA Full time

- B2B Saas Companies

- Digital /Content Management

Must have :

- Account based Marketing - b2b marketing

- Analyst Relation like with agencies like Gartner- on Software solutions and understanding Industry trends

- Webinars / Event Management

- Media Handling

- Team 2-3 now, needs to develop marketing strategy plan and build team below going forward

Requirements :

- 6+ years of prior experience in marketing roles preferably at an enterprise software company

- Prior experience of email marketing, content marketing of Enterprise products via various channels and mediums

- Excellent written and verbal communication

- An eye for quality and attention to detail

- A degree in Marketing from premier institutes would be a plus

- Experience in the supply chain and logistics or manufacturing software would be a plus.

Responsibilities :

- Work with sales teams to develop and execute our GTM strategy for every geography and industry vertical

- Own the content calendar to scale our messaging and support ongoing lead-gen programs

- Support field sales teams with messaging, content and collateral to differentiate our products and convert prospects into customers

- Understand the competition and help our sales team differentiate our product offerings with messaging, battle cards and training material

- Manage and enable the company's brand building and PR activities

- Develop a strong understanding of the logistics and supply chain ecosystem, areas for value creation and different market components

- Create a messaging strategy for our customers on the basis of their goals and challenges

- Translate the messaging strategy into funnel-focused marketing programs to acquire, engage and retain customers

- Carry out demand generation activities via email, social media and other organic/inorganic channels.

Women-friendly workplace:

Maternity and Paternity Benefits

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